Seyi Akinlade, professionally known as UA.X, has always been a creative force, celebrated for his contributions to visual artistry as a photographer and music video director for some of Nigeria’s most prominent artists, such as Tems, Rema, and Lojay. Now, UA.X takes center stage in a different realm with his debut album Love & Hustle, a project that signals his official transition into the world of music. Seamlessly blending Afrobeats and R&B, the album is a dynamic exploration of love, perseverance, and the interplay between passion and the grind.
Before delving into the music, it’s important to understand UA.X’s artistic background. As a creative polymath, his work spans photography, film, and music video direction. With a portfolio that includes collaborations with some of Nigeria’s hottest talents, UA.X has established himself as a tastemaker in visual storytelling. His transition into music doesn’t feel forced or experimental; instead, it reflects a natural extension of his already multifaceted artistry. On Love & Hustle, UA.X transfers the emotional depth and visual clarity seen in his photography and video work into his sound, creating a sonic experience that’s as evocative as it is immersive.
At just nine tracks and 21 minutes long, Love & Hustle is a succinct, impactful statement. The album’s title alone encapsulates its thematic duality, balancing the joys and complexities of love with the relentless drive to succeed. This dynamic is reflected not only in the lyrics but also in the album’s sound. From smooth R&B tones to rhythmic Afrobeats percussion, UA.X masterfully blends genres to create a soundscape that feels both intimate and cinematic.
The album opens with soothing, melodic tunes that establish its mood: warm, sultry, and unhurried. UA.X’s vocals glide effortlessly over languid, laid-back instrumentals that showcase his ability to craft a vibe. His emotive delivery, coupled with production from the likes of TMXO (the album’s executive producer), Nonso Amadi, Chillz, and others, gives each track a rich texture that feels lived-in and authentic.
While Love & Hustle addresses the universal struggle of hustling through life, its heart lies in its exploration of love. UA.X touches on the multiple facets of romantic relationships, often diving into the more painful and uncomfortable dimensions. His lyrics are thoughtful and poignant, bringing an emotional depth that’s reflected in tracks like “Pain of Love” and “Slow Burn,” where the push-pull of affection is laid bare. These songs avoid the overly sentimental, instead embracing the nuance of love’s imperfections.
UA.X’s sound is undeniably rooted in the Afrobeats and R&B genres, but his approach to songwriting and production reveals his versatility. The album seamlessly fuses these genres with elements of neo-R&B and alt-pop, creating a sonic blend that feels both modern and deeply soulful. It’s a testament to UA.X’s ability to craft music that is not only catchy but also introspective.
The production on Love & Hustle is a key part of its charm. Executive producer TMXO, alongside UA.X himself and a team of seasoned producers like Nonso Amadi, Chillz, Lexi, and Illithagreat, create a cohesive yet varied sonic landscape. Each track feels distinct yet connected, thanks to the album’s thematic consistency and smooth transitions. The production complements UA.X’s voice perfectly, letting his vocals shine while ensuring that each beat serves the mood and message of the song.
Love & Hustle is more than just a debut album; it’s a bold declaration of UA.X’s artistic evolution. The project is a reflection of his creative journey and a clear indicator of his potential in the music industry. As a storyteller, UA.X uses his music to paint vivid pictures of life’s highs and lows, crafting a sound that’s cinematic yet personal. This is music you can feel as much as hear.
UA.X’s leap from visual art to music is not only commendable but also a sign of great things to come. His ability to merge the visual and sonic worlds makes him a truly unique artist, one whose perspective is informed by a deep understanding of both mediums. Love & Hustle is just the beginning of what promises to be an exciting musical journey for UA.X, and if this album is any indication, he’s more than ready to make his mark.
With Love & Hustle, UA.X shows that his artistry extends far beyond the camera. The album is an impressive debut, balancing soothing R&B rhythms with Afrobeats flair, while offering thoughtful reflections on love and the hustle of life. A short yet impactful project, it introduces UA.X as a multi-talented artist poised to carve out his own unique space in the music industry.
