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Liverpool Fashion Week 2016

Liverpool Fashion Week 2016

Liverpool Fashion Week took place last week, the brainchild of businesswoman Amanda Moss.

Day One celebrated plus size and couture dresses. The second night of the event was all about new talent, young up and coming designers coming through, namely CoCo & VeVe, Mad Collection, Flency, Fruitbats and Screwballs and the debut collection from 19 year old former Liverpool Fashion Week model turned designer Jessica Jane Leigh.

It was good to see the use of cruelty free cosmetics throughout the three days. Head make-up artist Emma Lampkin told me: “We’ve been using Code Cosmetics, which is a cruelty free brand. A lot of people are turning to cruelty free which I think is fantastic. I think it should have happened years and years ago. I don’t believe in animal testing, as a make-up artist. I don’t purchase anymore from anyone how tests on animals. It’s really positive that we’re going cruelty free. We’re getting a good response too — as we tell the models that it’s cruelty free a lot of them are made up with it.” In addition, all models were over eighteen years of age and many mature models were used, aged in their 30s and 40s.

Liverpool Fashion Week 2016, now in its eight year, is a major part of Liverpool’s fashion calendar. Held at the Liner Hotel, it was also pleasing that Year 10 and 11 arts students from a local school, Holly Lodge Girls’ College, created and supplied beautiful decorative flowers placed in the foyer. I asked Emma why Liverpool Fashion Week is so important, both to the city and the North West, to which she replied: “It’s important to show what Liverpool is all about. The different sized models, I think it’s representing real women. It’s representing the North West for what it is.”

Of Liverpool Fashion Week she also commented: “There’s one rule – no Scouse eyebrows. We turn out good polished faces. We’re a very glamorous city, Liverpool. The Scouse brow is a thing that’s been and gone, but it’s sort of stuck (in people’s consciousness). Tonight (Tuesday) was retro, 1980s inspired. Big bold lipstick, then we went for a browny glitter on the eye. But it was all about the lip tonight. Make up is about expression, it’s about having fun!

The third and final night of LFW 2016 concentrated on international designers and boutiques. Liverpool Fashion Week was a roaring success and the variety was both interesting and impressive. Urbanista is thoroughly looking forward to getting involved again next year!

LFW website: http://www.liverpoolfashionweek.co.uk/

Rusty

PR and Digital Marketing Expert Based in Liverpool's Baltic Triangle